Christopher (Chris) Cureton
Strategic Alignment for Growth-Obsessed Leaders
I’m Chris Cureton, founder of The United State of Brand Design™ — a strategic consultancy built for growth-stage companies facing internal misalignment.
With nearly 20 years of experience, I've assisted leadership teams in cutting through complexity, clarifying their unique value, and confidently going to market.
Whether you’re heading toward a big launch, planning your next phase of growth, or just tired of internal confusion slowing you down — I bring the tools, facilitation, and strategic perspective to get you aligned and moving forward.
What I Offer
For CEOs
I help you align product, marketing, and sales around a clear, shared strategy so you can scale without confusion or waste.
For Heads of Marketing
I help you clarify the brand strategy, sharpen the messaging, and connect strategy to execution across teams.
For Both
I offer tools, facilitation, and hands-on strategic design that removes guesswork and builds lasting alignment.
How I Get Started
1. Running Diagnostics
I help you identify what’s working, what’s misaligned, and where the biggest opportunities are hiding.
2. Aligning Leadership
I facilitate a shared view across marketing, product, and sales.
3. Activating
I help you launch with structure and messaging that actually drives results.
Why Now?
Most companies don’t fail from lack of effort — they stall because they’re almost aligned.
That “almost” creates confusion, duplication, and momentum-killing delays. I help you fix that — fast.
“Chris worked closely with myself (the CMO) as well as our CEO, Head of Sales and Chief Operating Officer on updating our companies brand strategy. He played a pivotal role in guiding us to both simplifying and elevating our brand and our portfolio of product brands in a way that helped us both internally to unite our teams but also commercially present a cohesive story (on a highly complex, ever-evolving B2B business) that drove phenomenal growth.”
- Jim Piazza Jr., Chief Marketing Officer, NSI Industries
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Global Leader of Maintenance and Repair Products: I led the team that grew the sales of the company’s leading brand by at least 25%; gaining market share critical to the endurance of the company
Global Financial Technology Provider: I led the foundational brand strategy development; the company went on to increase their revenue from $1.76B to $2.22B post engagement
Leading Golf Grip Manufacturer: I helped successfully build a bold but brand appropriate product launch strategy for an innovative product – a critical and defensive move to take back share from a challenger brand
Growing National Trailer Manufacturer: I designed the visual identity and key communications; helping kickstart a significant growth period for the company that led to a $35M facility expansion 3 years later
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Growing Manufacturer of Electrical, Building Technology, and HVAC Products: I led a repositioning and brand relaunch that transformed the company from an electrical parts brand to a holding company connecting distributors and end users to market leading electrical, HVAC, and building technology brands; the increased value facilitated acquisition of the company 2 years later
Leading Home Improvement Retailer: I designed the logo for a now popular private label cleaning product brand
Leading Database Management Provider: I designed the visual identity and key communications; helping increase the value of the company, and facilitate its acquisition 2 years later
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Pro-Preferred Tool Manufacturer: I led the development of a new messaging platform to relaunch a cordless power tool line. The platform and launch was so successful that the company adapted and applied it to the rest of their product lines
Leading Global Provider of Fishing Products: I led the identity refinement, and development of brand guidelines for market leading brands that had been acquired; clearly defining differentiation and creative direction for each brand, and paving the path for scalability and internal implementation
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