The United State of Brand Design Framework™
Finally, a Framework That Aligns Brand With Business.
Most product, marketing, and sales teams don’t speak the same language. Without a shared strategy, launches stall, messaging misses, and sales struggle to connect. The USBD Framework creates alignment by translating one strategy across every team — so you can move faster, sell better, and grow smarter.
This is what strategic alignment looks like.
Phase One: Strategic Alignment
Step 1. Understand Your Target Audience
In order to create and communicate value, we need to know what your audience cares about. Here, we do the research necessary to learn what their experience is, what their goals are, what their pains are, and what obstacles they need to overcome.
Step 2. Navigate Your Market
Once we understand what your audience cares about, we can use that knowledge to better position the business with value-driven brand, product, marketing, and sales strategies.
Phase Two: Clarifying the Narrative
Step 3. Innovate
At this point your leadership team has aligned on a go-to-market strategy. Having this strategic foundation allows us to explore ideal solutions and drive innovation. There are three areas to consider. You can innovate through (1) product and service development, (2) marketing tactics, and (3) sales processes. Once we have considered and conceptualized the ideal for all three, it becomes our standard and guide for the actions we take next.
Step 4. Train Your Team
To optimize our investments and efforts, we must multiply leadership. We do that by onboarding the rest of your team. We explain the refined strategies to them and enlist their help in planning for execution.
Phase Three: Activating Across Teams
Step 5. Execute Your Strategy
With everyone aligned, we can efficiently and powerfully bring the strategies to life through the development and delivery of value-driven products, services, and experiences.
6. Dedicate the Time
The full benefit of the framework is obtained by committing to it. Give results the time to come. We optimize execution by making incremental refinements, and not getting distracted! Keep your focus and remain on the path. Change only if what your audience values changes.