Strategic Misalignment Diagnostic™

This diagnostic exposes how much revenue your organization is currently losing to misalignment across product, marketing, and sales.

It reveals where strategy is breaking in execution, where internal friction is slowing decisions, and how that translation failure is quietly suppressing growth.

Request Diagnostic Intake →
No pitch. No commitment. This diagnostic simply shows you what’s actually happening.
“Chris brings a blend of brand analysis, creative vision, and long-term strategy that has helped us build a strong foundation for future developments.”
Kyle Fisk
Global Industrial Design Manager, Golf Pride
“Chris is a great collaborator and creative thinker who understands the ins and outs of successful brand development and is skilled at helping his clients bring that strategy to market.”
Hillary Cirillo
Global Brand Strategy Manager, Sealed Air
“Chris possesses a rare blend of Customer Design Focus and Business Acumen. His design leadership helped our business truly understand the Customer Experience and apply it to create a transformational Value Proposition.”
Shane Hill
Director, Supply Chain Transformation, Chick-fil-A
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What This Is

The Strategic Misalignment Diagnostic is an executive-grade diagnostic designed to expose where strategy is breaking in execution across product, marketing, and sales—and how that misalignment is actively suppressing revenue.

This Exposes

Where leadership strategy fails to be translated

Where product, marketing, and sales misalign

Where you’re paying the Misalignment Tax™

This is Not

A Marketing or Brand Exercise

A Survey, Quiz, or Lightweight Assessment

A Workshop Without Operational Consequence

5 Reasons Leadership Teams Run the Strategic Misalignment Diagnostic
1
Measure the Misalignment Tax™ Quantify where strategy is breaking in execution—and where revenue, speed, and momentum are actively being lost.
2
Expose True Go-to-Market Risk Pressure-test how your execution actually compares across product, marketing, and sales—not just how it feels internally.
3
Executive-Ready Strategic Briefing Receive a concise, board-level synthesis of where misalignment exists, why it matters, and what level of intervention is required.
4
Immediate Execution Corrections Walk away with specific corrective actions that reduce friction, stabilize execution, and restore forward momentum.
5
De-Risk the StrategicOS™ Decision No insight, no fee. Actionable misalignment becomes a validated case for correction.
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This is For

Growth-stage leadership teams responsible for revenue,

Decision-makers with authority over GTM functions

Organizations with real traction, but growing pains also

This is Not For

Early-stage idea validation or pre-product exploration

Personal branding or individual marketing strategy

Campaign-level optimization without system-level authority

When it’s done, you’ll see where strategy breaks in execution. Where GTM functions are misaligned. Where the Misalignment Tax is actively suppressing revenue.

Most leadership teams already feel these issues. The diagnostic quantifies them and makes them actionable. What you’ll see is clarity. What happens after is choice.

Get Started

We can start with a short, focused intake conversation to determine whether strategic misalignment is present and whether a formal Strategic Misalignment Diagnostic™ is the right next step.

If it is, we’ll define the scope. If it’s not, you’ll still leave with clarity.

Request Diagnostic Intake →
What Happens After
Step One

You receive a decision-ready diagnostic briefing

You’re delivered a clear executive summary outlining exactly where misalignment across product, marketing, and sales is costing you.

Step Two

You have the option to review the findings with me

If useful, we walk through the diagnostic together to ensure the risks, implications, and opportunities are fully understood at a leadership level.

Step Three

You determine the correct next move

With quantified clarity in hand, you decide whether to correct internally or move forward with system-level strategic support.

Diagnostic Investment

The Strategic Misalignment Diagnostic™ is a decision-grade commercial diagnostic.
It is the first step for every organization that ultimately engages in a full StrategicOS™ program. Pricing is structured by organizational scale to match the level of complexity being evaluated.

Your diagnostic investment is applied toward the full program if moving forward makes sense.

For Mid-Size to Enterprise Companies
$7,500
Designed for leadership teams operating across multiple functions, layered decision-making, and complex go-to-market systems.

  • Internal teams can describe symptoms, but they can’t see the system objectively.

    Every function carries its own assumptions, definitions of “strategy,” and hidden points of friction. Those gaps only reveal themselves through a neutral, cross-functional diagnostic.

    If your team could see this clearly from the inside, they already would have.

  • Very little.

    The diagnostic is designed for busy leadership teams. I gather the necessary insight through focused interviews and existing materials — not workshops that pull your people off their priorities.

    Your time commitment is minimal; the clarity you gain is significant.

  • You receive:

    A Decision-Grade Strategic Insights Report

    It will give your leadership team a clear, objective view of how effectively value is being communicated, or lost, across product, marketing, and sales.

    It includes:

    A full landscape review of competitors, substitutes, and alternatives

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    Insights from internal and external stakeholder interviews

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    A brand presence and collateral review across digital and physical touchpoints

    -

    An evaluation of your existing brand guidelines and how they’re being interpreted in execution

    -

    A scored synthesis of the hidden friction points slowing decisions and creating misalignment

    -

    A quantified view of your current Misalignment Tax™

    -

    The structural changes required to restore clarity, alignment, and unified execution

    -

    We conclude with an executive debrief that walks your team through the findings and recommended next steps.


    Optional workshops and additional research can be added depending on the depth your organization needs.

  • No.

    There is no obligation to move into the full StrategicOS™ Alignment Program.

    If the diagnostic uncovers meaningful opportunities and moving forward makes sense, your investment is applied toward the program, but the decision is yours.

Request Diagnostic Intake

The Strategic Misalignment Diagnostic™ begins with a short intake to confirm scope, fit, and decision readiness. This is not a sales call. It is a controlled entry point to determine whether a formal diagnostic is appropriate. If it is, we proceed with clarity. If it’s not, you still leave with it. Request the diagnostic intake below: