Chris Cureton, Strategic Alignment Engineer

I help CEOs engineer alignment across product, marketing, and sales, so strategy survives execution.

  
Why I Care About Alignment

          I’ve watched strategy break at scale—repeatedly.
          Across growth-stage companies, enterprises, and portfolio environments, strategy sounds clear at the top and fractures in execution.
        
          I’ve watched well-intentioned teams talk past each other.
          Different backgrounds, training, and disciplines lead people to think and speak differently about the same objectives.
        
          I believe work should make sense.
          Strategy should guide decisions, not get reinterpreted at every handoff.

Most strategies don’t survive execution.

Teams interpret direction differently, priorities diverge, and leaders are forced into the role of translator.

My work exists to prevent that breakdown.

  
What My Work Makes Possible

          Value is defined once.
       Product, marketing, and sales operate from a single definition of what matters.
       
          Strategy becomes executable.
          Direction translates into clear decision logic teams can apply consistently in day-to-day work.
          
          Execution accelerates.
          Less interpretation. Fewer resets. Work compounds forward instead of fizzling out.

Design plays a functional role in this work — giving teams shared systems for interpreting strategy and executing consistently.

Over the last two decades, I’ve partnered with CEOs, founders, CMOs, and cross‑functional leaders inside growth‑stage and enterprise organizations to eliminate the misalignment that quietly erodes momentum.

The pattern is consistent. Strategy exists, teams are capable, but execution doesn’t compound.

Strategic alignment, when engineered correctly, fixes that.

How I Work

Embedded with leadership teams

I work directly with CEOs, product, marketing, and sales leaders to align how value is defined, decisions are made, and strategy is executed through structured facilitation and operating-system design.

Partnering with agencies and firms

I provide senior-level strategic and design leadership on high-stakes initiatives—bringing clarity, coherence, and execution discipline where alignment matters most for the clients of agencies and firms.

Both paths lead to the same outcome: durable Strategic Operating Systems that allow organizations to scale without fragmenting.

My experience spans enterprise, private equity‑backed companies, and growth‑stage organizations — including category leaders and challenger brands. The work ranges from go‑to‑market strategy and brand architecture to messaging systems and execution enablement.

What matters is not the logos. It’s the repetition of the same underlying problem, and the ability to solve it structurally.

Most engagements begin with the Strategic Misalignment Diagnostic™

If misalignment is present, diagnosis must come before solutions.

Run Diagnostic →