Glossary of Terms

What is a Competitive Assessment?

Chris Cureton 6/22/25 Chris Cureton 6/22/25

What is a Competitive Assessment?

CHRIS CURETON

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What is Identity System Design?

Chris Cureton 6/1/25 Chris Cureton 6/1/25

What is Identity System Design?

CHRIS CURETON

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What is Almost Aligned?

Chris Cureton 6/1/25 Chris Cureton 6/1/25

What is Almost Aligned?

CHRIS CURETON

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What is Gap-filling Research?

Chris Cureton 5/22/25 Chris Cureton 5/22/25

What is Gap-filling Research?

CHRIS CURETON

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What is Supplemental Research?

Chris Cureton 5/22/25 Chris Cureton 5/22/25

What is Supplemental Research?

CHRIS CURETON

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What is Essential Research?

Chris Cureton 5/17/25 Chris Cureton 5/17/25

What is Essential Research?

CHRIS CURETON

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Chris Cureton 5/13/25 Chris Cureton 5/13/25

What is a Brand Assessment?

CHRIS CURETON

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Chris Cureton 5/12/25 Chris Cureton 5/12/25

What is Brand Design?

CHRIS CURETON

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Chris Cureton 5/11/25 Chris Cureton 5/11/25

What is Brand?

CHRIS CURETON

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What is Strategic Alignment?

Chris Cureton 5/11/25 Chris Cureton 5/11/25

What is Strategic Alignment?

CHRIS CURETON

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What is a Misalignment Cascade?

Chris Cureton 5/5/25 Chris Cureton 5/5/25

What is a Misalignment Cascade?

CHRIS CURETON

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What is a Misalignment Tax?

Chris Cureton 5/5/25 Chris Cureton 5/5/25

What is a Misalignment Tax?

CHRIS CURETON

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Chris Cureton 5/5/25 Chris Cureton 5/5/25

What is The United State of Brand Design Framework?

CHRIS CURETON

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What is a Strategic Operating System / StrategicOS?

Chris Cureton 5/5/25 Chris Cureton 5/5/25

What is a Strategic Operating System / StrategicOS?

CHRIS CURETON

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What is a Go-to-Market Strategy?

Chris Cureton 4/14/25 Chris Cureton 4/14/25

What is a Go-to-Market Strategy?

CHRIS CURETON

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