Glossary of Strategic Alignment Terms & Concepts Pillar Concepts Strategic Alignment StrategicOS™ The Misalignment Tax™ Almost Aligned™ Strategic Brand Design Brand-Led GTM Strategy Definition Chris Cureton 6/29/25 Definition Chris Cureton 6/29/25 What is Product Strategy? Read More Definition Chris Cureton 6/29/25 Definition Chris Cureton 6/29/25 What is Strategic Brand Design? Read More Definition Chris Cureton 6/29/25 Definition Chris Cureton 6/29/25 What is Brand Architecture? Read More Definition Chris Cureton 6/29/25 Definition Chris Cureton 6/29/25 What is Executive Alignment? Read More Definition Chris Cureton 6/29/25 Definition Chris Cureton 6/29/25 What is The USBD Strategic Alignment Model? Read More Definition Chris Cureton 6/29/25 Definition Chris Cureton 6/29/25 What is Sales Enablement? Read More Definition Chris Cureton 6/22/25 Definition Chris Cureton 6/22/25 What is a Competitive Assessment? Read More Definition Chris Cureton 6/1/25 Definition Chris Cureton 6/1/25 What is Identity System Design? Read More Definition Chris Cureton 5/22/25 Definition Chris Cureton 5/22/25 What is Gap-filling Research? Read More Definition Chris Cureton 5/22/25 Definition Chris Cureton 5/22/25 What is Supplemental Research? Read More Definition Chris Cureton 5/17/25 Definition Chris Cureton 5/17/25 What is Essential Research? Read More Definition Chris Cureton 5/13/25 Definition Chris Cureton 5/13/25 What is a Brand Assessment? Read More Definition Chris Cureton 5/12/25 Definition Chris Cureton 5/12/25 What is Brand Design? Read More Definition Chris Cureton 5/11/25 Definition Chris Cureton 5/11/25 What is Brand? Read More Definition Chris Cureton 5/5/25 Definition Chris Cureton 5/5/25 What is a Misalignment Cascade? Read More Definition Chris Cureton 5/5/25 Definition Chris Cureton 5/5/25 What is The United State of Brand Design Framework? Read More Definition Chris Cureton 5/5/25 Definition Chris Cureton 5/5/25 What is a Strategic Operating System / StrategicOS? Read More Definition Chris Cureton 5/1/25 Definition Chris Cureton 5/1/25 What is a Go-to-Market Strategy? Read More
Definition Chris Cureton 6/29/25 Definition Chris Cureton 6/29/25 What is Product Strategy? Read More
Definition Chris Cureton 6/29/25 Definition Chris Cureton 6/29/25 What is Strategic Brand Design? Read More
Definition Chris Cureton 6/29/25 Definition Chris Cureton 6/29/25 What is Brand Architecture? Read More
Definition Chris Cureton 6/29/25 Definition Chris Cureton 6/29/25 What is Executive Alignment? Read More
Definition Chris Cureton 6/29/25 Definition Chris Cureton 6/29/25 What is The USBD Strategic Alignment Model? Read More
Definition Chris Cureton 6/29/25 Definition Chris Cureton 6/29/25 What is Sales Enablement? Read More
Definition Chris Cureton 6/22/25 Definition Chris Cureton 6/22/25 What is a Competitive Assessment? Read More
Definition Chris Cureton 6/1/25 Definition Chris Cureton 6/1/25 What is Identity System Design? Read More
Definition Chris Cureton 5/22/25 Definition Chris Cureton 5/22/25 What is Gap-filling Research? Read More
Definition Chris Cureton 5/22/25 Definition Chris Cureton 5/22/25 What is Supplemental Research? Read More
Definition Chris Cureton 5/17/25 Definition Chris Cureton 5/17/25 What is Essential Research? Read More
Definition Chris Cureton 5/13/25 Definition Chris Cureton 5/13/25 What is a Brand Assessment? Read More
Definition Chris Cureton 5/5/25 Definition Chris Cureton 5/5/25 What is a Misalignment Cascade? Read More
Definition Chris Cureton 5/5/25 Definition Chris Cureton 5/5/25 What is The United State of Brand Design Framework? Read More
Definition Chris Cureton 5/5/25 Definition Chris Cureton 5/5/25 What is a Strategic Operating System / StrategicOS? Read More
Definition Chris Cureton 5/1/25 Definition Chris Cureton 5/1/25 What is a Go-to-Market Strategy? Read More
