Glossary of Strategic Alignment Terms & Concepts

The Pillar Concepts

Strategic Alignment

Aligning Product, Marketing, and Sales

Almost Aligned™

Identifying Misalignment Across Teams

Strategic Operating Systems

Strategic Brand Design

Defining, Designing, and Expressing Value

The Misalignment Tax™

The Hidden Cost of Team Disconnection

Brand-Led GTM Strategy

Go-to-Market Alignment and Execution

Terms

What is Product Strategy?

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What is Product Strategy?

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What is Strategic Brand Design?

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What is Brand Architecture?

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What is Executive Alignment?

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What is Executive Alignment?

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What is The USBD Strategic Alignment Model?

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What is The USBD Strategic Alignment Model?

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What is Sales Enablement?

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What is Sales Enablement?

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What is a Competitive Assessment?

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What is a Competitive Assessment?

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What is Identity System Design?

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What is Identity System Design?

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What is Almost Aligned?

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What is Almost Aligned?

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What is Gap-filling Research?

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What is Gap-filling Research?

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What is Supplemental Research?

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What is Supplemental Research?

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What is Essential Research?

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What is Essential Research?

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What is a Brand Assessment?

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What is Brand Design?

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What is Brand?

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What is Strategic Alignment?

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What is Strategic Alignment?

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What is a Misalignment Cascade?

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What is a Misalignment Cascade?

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What is a Misalignment Tax?

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What is a Misalignment Tax?

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What is The United State of Brand Design Framework?

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What is a Strategic Operating System / StrategicOS?

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What is a Strategic Operating System / StrategicOS?

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Review Frequently Asked Questions