What is a Misalignment Cascade?

by Christopher Cureton

A Misalignment Cascade is the compounding effect of small strategic disconnects that grow into major execution failures as they move through layers of the organization.

How it Works:

Misunderstandings → Misalignment

Misalignment → Different Messages in Sales, Product, and Marketing

Different Messages → Customer Confusion

Customer Confusion → Revenue Drag

Use The United State of Brand Design Framework to avoid a misalignment cascade.