What is a Misalignment Cascade?

by Christopher Cureton

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A Misalignment Cascade™ is the compounding effect of small strategic disconnects that grow into major execution failures as they move through layers of the organization.

It starts with strategy that isn’t clear enough to survive interpretation.

How it Works:

• Misunderstandings → Misalignment

• Misalignment → Different Messages in Sales, Product, and Marketing

• Different Messages → Customer Confusion

• Customer Confusion → Revenue Drag

By the time revenue suffers, the original cause is often invisible—making the problem feel harder to fix than it actually is.