What is a Competitive Assessment?
A Competitive Assessment is a strategic deep dive into how your brand is positioned in relation to your competitors—both direct and indirect—across the dimensions that matter most to your buyers:
Strength and clarity of value proposition
Market perception and brand positioning
Messaging strategy and narrative differentiation
Customer experience across channels
Innovation, adaptability, and strategic focus
It’s not just about benchmarking features or pricing. It’s about understanding how your brand feels and functions in context—what signals you're sending, where you're leading, and where you're blending in.
Done right, a Competitive Assessment isn’t a teardown of the competition—it’s a sharpened lens on your own opportunity space. It helps leadership teams see whitespace more clearly, identify positioning gaps, and make more confident, strategic moves.
It’s the clarity check before the leap. A tool to recalibrate your strategy, reassert your distinctiveness, and escape the echo chamber of “category norms.”