What is The United State of Brand Design Framework?

by Christopher Cureton

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The United State of Brand Design (USBD) Framework is a strategic alignment framework that uses brand strategy as a strategic operating system that practically aligns product, marketing, and sales strategies.

It exists to ensure strategy translates cleanly into coordinated execution as organizations grow.

Methodology:

1. Understand Your Target Audience

2. Navigate Your Market

3. Innovate

4. Train Your Team

5. Execute Your Strategy

6. Dedicate the Time

Use it to prevent misalignment across teams.