What is Gap-filling Research?

Gap-Filling Research is the targeted investigation you conduct when something doesn’t add up or there are clear blind spots.

It’s used to close specific knowledge gaps that emerge while evaluating your audience, category, or internal assumptions—especially during moments of strategic misalignment.

Where Essential Research builds a foundational understanding, and Supplemental Research broadens your perspective, Gap-Filling Research is responsive. It digs into unanswered questions, conflicting data, or overlooked segments that could derail alignment or execution.

Why It Matters

It helps you clarify contradictions between internal beliefs and external reality.

It surfaces overlooked segments or unmet needs within your audience.

It validates or challenges assumptions before they calcify into strategy.

Gap-Filling Research helps ensure your go-to-market strategy is built on clarity—not conjecture.