Brand Strategy, Alignment, and Creative Leadership: Capabilities & Ways of Working

I help organizations, in-house teams, and agencies gain strategic clarity, strengthen cross-functional alignment, and build brands with confidence.

Below is an overview of how we can work together, and the capabilities I bring to support strategic and creative transformation.

Ways of Working

For In-House Teams:
I am a Consultant and Strategic Brand Designer

A diagram with three Xs, a circle, and an arrow depicting a strategic plan or play.

I guide leadership, product, marketing, and sales teams through structured alignment, strategic clarity, and brand-led decision-making. This includes executive alignment facilitation, strategic workshops, operating system development, messaging clarity, and ongoing leadership support.

Bring Me In When:

Your organization needs clarity, and a unified strategic direction across product, marketing, and sales efforts.

For Agencies / Firms:
I am an Embedded Brand Strategist and Designer

I join agency teams as a senior strategist and creative leader — supporting discovery, brand strategy, positioning, messaging, identity development, naming, design systems, and client-facing presentation work. A flexible, high-value extension of your team without adding headcount.

Bring Me In When:

You need strategic depth, presentation strength, and senior-level brand leadership on high-stakes projects.

Capabilities

Strategy &
Alignment:

High-intent, high-impact capabilities that bring clarity to organizations and teams.

Defining the core ideas, beliefs, and value propositions that guide how you communicate, compete, and grow.
Establishing where your brand fits in the market, who you serve, and why customers should choose you over competitors.
Aligning product, marketing, and sales around a unified plan for reaching customers and accelerating adoption.
Creating a structured system of messages that clarifies what you say, how you say it, and how your team communicates value across every channel.
Developing names, terminology, and language frameworks that help teams speak consistently and confidently.
Conducting interviews, landscape reviews, and competitive analysis to reveal customer motivations and market opportunities.
Structuring products, services, and sub-brands so customers understand how everything fits together.
Guiding executive teams toward clarity, shared priorities, and confident decision-making.

Creative Guidance
& Execution:

Senior-level creative direction paired with practical execution support.

Creating the elements that define a recognizable and cohesive brand, while establishing scalable design frameworks that create cohesion across digital, print, and physical experiences.
Developing a mark that embodies your brand’s strategy, presence, and personality.
Documenting how your brand should look, sound, and behave so teams and partners work with consistency.
Providing the conceptual, aesthetic, and narrative direction that shapes campaigns, content, and executions.
Ensuring your digital presence communicates value clearly and aligns with brand strategy.
Developing decks, presentations, proposals, and customer-facing materials that align with your strategic story.
Developing the central idea, narrative, and visual approach that anchor multi-channel campaigns. This includes creative territories, conceptual directions, messaging angles, and executional systems that ensure cohesion across touchpoints.
Defining the visual and verbal expression of products—packaging systems, product naming alignment, on-pack messaging hierarchy, and brand-forward design that strengthens differentiation at the point of decision.