Strategic Alignment Services
For Leadership Teams
A Communication of Value Assessment™
This is a focused diagnostic and working session designed to uncover where what you are attempting to communicate across operations, product, marketing, and sales is misfiring. Walk away with a shared understanding of what’s working, what’s not, and how to realign your narrative to better reflect your value.
The Full Strategic Alignment Program
This is the full transformation. This end-to-end engagement turns strategy into a living system by aligning leadership and product, marketing, and sales execution. This is a phased partnership approach, built for teams ready to operationalize alignment and lead with clarity at every level.
Speaking: Discussion Facilitation and Training
These perspective shifting sessions are built for leadership teams navigating growth, change, or complexity. They challenge teams to rethink how they scale, how they lead, and what it’s costing them when they don’t align. Ideal for offsites, summits, and high-stakes moments of transition.
For Agencies or Product, Marketing, & Sales Teams
An Embedded Brand Strategist and Designer
As a member of your team, I serve as a translator between business strategy and everyday execution—helping product, marketing, and sales teams work in strategic unison, not silos. Whether I’m embedded within an agency or internal org, I work to bring the clarity and connective tissue needed to:
Translate brand strategy into messaging and product experiences.
Align GTM efforts across teams.
Ensure every execution ladders back to the big idea.
From internal decks and campaigns to product launches and positioning shifts, I help you build from the same overarching strategy, so your message lands, your product sells, and your teams move faster together.
Ideal for in-house teams, or agencies needing cross-functional coherence and executional lift.
For Professional Development
The Designer’s Ladder Course
A self-paced course built to help designers, of all kinds, move from execution to strategic influence. This course teaches the mindsets, language, and frameworks needed to translate design decisions into business value. Ideal for any designer looking to advance in their career from intern to influence.
Speaking: Keynotes and Panels
These perspective shifting talks are built for professional development. They challenge professionals to rethink how they work, how they lead, and what it’s costing them when they don’t align with other business functions. Ideal for lunch & learns, conferences, and product, marketing, and sales events.
Why Strategic Alignment Is Non-Negotiable for High-Growth Leaders
Growth introduces complexity. Without alignment, even the best strategies stall. Strategic alignment isn’t a nice-to-have. It’s the operating system that holds your brand, team, and execution together.
It Cuts the Misalignment Tax™ That Costs Time & Revenue
Every unclear decision, delayed campaign, or siloed initiative adds to your Misalignment Tax™—the hidden cost of teams pulling in different directions. We help you identify and eliminate these inefficiencies before they drag down your growth velocity.
It Builds a Sustainable Strategy with Executive-Level Clarity
High-growth brands can’t afford reactive marketing or fragmented messaging. A StrategicOS™ equips executive teams with a clear, codified strategy—one that guides decision-making, aligns departments, and scales with your business.
“Chris worked closely with myself (the CMO) as well as our CEO, Head of Sales and Chief Operating Officer on updating our companies brand strategy. He played a pivotal role in guiding us to both simplifying and elevating our brand and our portfolio of product brands in a way that helped us both internally to unite our teams but also commercially present a cohesive story (on a highly complex, ever-evolving B2B business) that drove phenomenal growth.”
- Jim Piazza Jr., Chief Marketing Officer, NSI Industries
What Others Have Experienced
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Global Leader of Maintenance and Repair Products: I led the team that grew the sales of the company’s leading brand by at least 25%; gaining market share critical to the endurance of the company
Global Financial Technology Provider: I led the foundational brand strategy development; the company went on to increase their revenue from $1.76B to $2.22B post engagement
Leading Golf Grip Manufacturer: I helped successfully build a bold but brand appropriate product launch strategy for an innovative product – a critical and defensive move to take back share from a challenger brand
Growing National Trailer Manufacturer: I designed the visual identity and key communications; helping kickstart a significant growth period for the company that led to a $35M facility expansion 3 years later
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Growing Manufacturer of Electrical, Building Technology, and HVAC Products: I led a repositioning and brand relaunch that transformed the company from an electrical parts brand to a holding company connecting distributors and end users to market leading electrical, HVAC, and building technology brands; the increased value facilitated acquisition of the company 2 years later
Leading Home Improvement Retailer: I designed the logo for a now popular private label cleaning product brand
Leading Database Management Provider: I designed the visual identity and key communications; helping increase the value of the company, and facilitate its acquisition 2 years later
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Pro-Preferred Tool Manufacturer: I led the development of a new messaging platform to relaunch a cordless power tool line. The platform and launch was so successful that the company adapted and applied it to the rest of their product lines
Leading Global Provider of Fishing Products: I led the identity refinement, and development of brand guidelines for market leading brands that had been acquired; clearly defining differentiation and creative direction for each brand, and paving the path for scalability and internal implementation.
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Looking to go deeper on the business value of alignment?
Read the companion article: What is Strategic Alignment?