The Strategic Alignment Program
Align product, marketing, and sales within 6-8 weeks.
Built for the CEOs, CMOs, and CROs of growth-stage organizations, this program unifies go-to-market teams, saves you money, and facilitates scaling with clarity.
Build Your Strategic Operating System:
Discovery
Diagnose What’s Really Holding You Back
Every engagement begins by uncovering what your internal and external audiences value most, and where friction exists between what you offer and what they need. This sets the foundation for informed decisions that align your efforts with the realities of your market.
Phase 1: Strategic Alignment
-
Landscape Review
Direct Competitors Review (≥4)
Substitutes Review (≥2)
Alternatives Review (≥2)
Stakeholder Interviews
Internal & External (≥3)
Brand Presence Review
Brand Guidelines Review
Physical Marketing Collateral Review
Digital Marketing Collateral Review
Strategic Insights Brief
Insights Report
Executive Debrief (60-90 Minutes)
Supplemental Research (Optional)
To Be Quoted Upon Request
-
2-3 Weeks
-
Starting at $7,500
Definition
Align the Leadership Team Around a Shared Direction
Once the landscape is clear, we move into definition—establishing the shared direction that guides every decision ahead. This is where we articulate your brand strategy. The Define phase turns insight into alignment, ensuring your leadership team is united around shared objectives.
-
Workshop
Collaborative Session (2-8 Hours)
Brand Strategy
Development (≥2 Rounds of Iteration)
Team Onboarding (Optional)
To Be Quoted Upon Request
-
3-4 Weeks
-
Starting at $22,500
Design
Build the System That Turns Strategy Into Action
With clarity and alignment in place, we design the system that brings your strategy to life. Together, we explore innovation opportunities across product, marketing, and sales. Then we equip your team with the understanding and tools they need to activate the strategy.
Phase 2: Clarifying the Narrative
-
Identity Development
Look & Voice
Optional: Sound, Feel, Smell, Taste
Operational Guidelines
Business Objectives
Business Priorities
Brand Architecture
Marketing Guidelines
Instructions
Examples (≥2)
Product Guidelines (Optional, But Recommended)
To Be Quoted Upon Request
Sales Guidelines (Optional, But Recommended)
To Be Quoted Upon Request
Team Onboarding (Optional, But Recommended)
To Be Quoted Upon Request
-
4-9 Weeks
-
Starting at $30,000
Deployment
Sustain Alignment Through Action and Adaptation
This is where alignment turns into sustained action. Your teams execute the strategy, deliver value-driven experiences, and build momentum through continuous refinement. For as long as you need, I help you maintain clarity, measure impact, and adapt as your audience and market evolve.
Phase 3: Activating Across Teams
-
Execution Support
Creative Direction
Design
Training
Coaching
Vendor Management
-
Retainer (Timeline to Be Estimated Upon Request)
-
Starting at 7,500/Month
Full Program Starting at $60,000.00
What You’ll Achieve
A shared strategic narrative that aligns every function.
A unified brand system connecting product, marketing, and sales.
Clarity in communication and decision-making.
Sustainable momentum.
“Chris worked closely with myself (the CMO) as well as our CEO, Head of Sales and Chief Operating Officer on updating our companies brand strategy. He played a pivotal role in guiding us to both simplifying and elevating our brand and our portfolio of product brands in a way that helped us both internally to unite our teams but also commercially present a cohesive story (on a highly complex, ever-evolving B2B business) that drove phenomenal growth.”
- Jim Piazza Jr., Chief Marketing Officer, NSI Industries
What Others Have Experienced
-
Global Leader of Maintenance and Repair Products: I led the team that grew the sales of the company’s leading brand by at least 25%; gaining market share critical to the endurance of the company
Global Financial Technology Provider: I led the foundational brand strategy development; the company went on to increase their revenue from $1.76B to $2.22B post engagement
Leading Golf Grip Manufacturer: I helped successfully build a bold but brand appropriate product launch strategy for an innovative product – a critical and defensive move to take back share from a challenger brand
Growing National Trailer Manufacturer: I designed the visual identity and key communications; helping kickstart a significant growth period for the company that led to a $35M facility expansion 3 years later
-
Growing Manufacturer of Electrical, Building Technology, and HVAC Products: I led a repositioning and brand relaunch that transformed the company from an electrical parts brand to a holding company connecting distributors and end users to market leading electrical, HVAC, and building technology brands; the increased value facilitated acquisition of the company 2 years later
Leading Home Improvement Retailer: I designed the logo for a now popular private label cleaning product brand
Leading Database Management Provider: I designed the visual identity and key communications; helping increase the value of the company, and facilitate its acquisition 2 years later
-
Pro-Preferred Tool Manufacturer: I led the development of a new messaging platform to relaunch a cordless power tool line. The platform and launch was so successful that the company adapted and applied it to the rest of their product lines
Leading Global Provider of Fishing Products: I led the identity refinement, and development of brand guidelines for market leading brands that had been acquired; clearly defining differentiation and creative direction for each brand, and paving the path for scalability and internal implementation.
-
Why Strategic Alignment Is Non-Negotiable for High-Growth Leaders
Growth introduces complexity. Without alignment, even the best strategies stall. It’s not a nice-to-have. It’s the operating system that holds your brand, team, and execution together.
It Cuts the Misalignment Tax™ That Costs Time & Revenue
Every unclear decision, delayed campaign, or siloed initiative adds to your Misalignment Tax™—the hidden cost of teams pulling in different directions. I help you identify and eliminate these inefficiencies before they slow down your growth any more.
It Builds a Sustainable Strategy with Executive-Level Clarity
High-growth brands can’t afford reactive marketing or fragmented messaging. A Strategic Operating System (StrategicOS™) equips executive teams with a clear, codified strategy—one that guides decision-making, aligns departments, and scales with your business.
Looking to go deeper on the business value of alignment?
Read the companion article: What is Strategic Alignment?