Strategic Alignment & Brand Design Consulting

Solve Misalignment. Scale With Clarity.

Whether you're a CEO, COO, or a sales or marketing leader, you're here because you know your team is Almost Aligned™. Below are the three ways to engage with me, Chris Cureton, to build strategic clarity, unify your teams, and drive sustainable growth.

Assess Your Brand. Align Your Strategy. Accelerate Growth.

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30-Minute Call:

Strategic Alignment
Intro

A focused introductory call for execs exploring alignment. In 30 minutes, you’ll learn how to spot costly misalignment, get a primer on The United State of Brand Design Framework, and see what it takes to build a strategic operating system (StrategicOS™) that aligns teams, messaging, and momentum.

  • A 1:1 Virtual Call

    A fast, outside-in read on your strategic alignment

    Perspective on where misalignment may be costing you

  • Spot and measure your Misalignment Tax™

    Learn the core USBD Framework

    Understand how to build a Strategic Operating System™

  • 30 Minutes

  • Free

  • Strategic drift continues unaddressed

    Teams remain siloed and misaligned

    Missed opportunity to reset and refocus your organization

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~2-Week Sprint:

Strategic Alignment
Diagnostic

A diagnostic built for executive clarity. Through interviews, audits, and analysis, we map where alignment breaks down—and where it can unlock growth. You’ll walk away with a visual model of your current state, a concise summary of friction points, and a prioritized plan to align your brand, message, and leadership focus.

  • Stakeholder Interviews (4–6 execs/team leads)

    Brand Presence Review (site, messaging, key assets)

    Strategic Insights Brief (executive summary of misalignment and friction)

    The Alignment Map™ (visual model of current vs. ideal brand alignment)

    Executive Debrief (60–90 min walkthrough with leadership)

    Action Plan Overview (sequenced next steps + strategic priorities)

  • Executive-Level Clarity

    Faster, more aligned decision-making

    Pre-brand or GTM recalibration

    Executive confidence and shared priorities

    A clear, no-fluff plan forward

  • ~2 weeks from kickoff to debrief
    Format: 100% virtual | Executive + key team leads

  • By Proposal (Not Currently Accepting New Clients)
    (Fees are credited toward a full StrategicOS Engagement if pursued within 60 days)

  • Misalignment lingers and compounds

    Messaging stays fragmented

    Teams drift further out of sync

    Growth feels harder than it should be

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Full Partnership:

StrategicOS™
Engagement

The full transformation. This end-to-end engagement turns strategy into a living system by aligning leadership, and product, marketing, and sales execution. This is a phased partnership approach, built for teams ready to operationalize alignment and lead with clarity at every level.

  • Phase 1: Strategic Alignment — Align on vision, positioning, narrative, and principles to establish a shared strategic core.

    Phase 2: Clarifying the Narrative — Translate strategy into consistent messaging and marketing direction across all channels.

    Phase 3: Activating Across Teams — Operationalize your strategy through aligned systems, tools, and workflows.

  • End-to-end StrategicOS™ installation

    Unified go-to-market strategy

    Executive team alignment and activation

  • Multi-Phase (Customized)

  • By Proposal (Not Currently Accepting New Clients)

  • Strategy remains siloed and under-leveraged

    Execution lacks cohesion across teams

    Growth efforts stall without a scalable system

Why Strategic Alignment Is Non-Negotiable for High-Growth Leaders

Growth introduces complexity. Without alignment, even the best strategies stall. Strategic alignment isn’t a nice-to-have—it’s the operating system that holds your brand, team, and execution together.

It Cuts the Misalignment Tax™ That Costs Time & Revenue

Every unclear decision, delayed campaign, or siloed initiative adds to your Misalignment Tax™—the hidden cost of teams pulling in different directions. We help you identify and eliminate these inefficiencies before they drag down your growth velocity.

It Builds a Sustainable Strategy with Executive-Level Clarity

High-growth brands can’t afford reactive marketing or fragmented messaging. A StrategicOS™ equips executive teams with a clear, codified strategy—one that guides decision-making, aligns departments, and scales with your business.

“Chris worked closely with myself (the CMO) as well as our CEO, Head of Sales and Chief Operating Officer on updating our companies brand strategy. He played a pivotal role in guiding us to both simplifying and elevating our brand and our portfolio of product brands in a way that helped us both internally to unite our teams but also commercially present a cohesive story (on a highly complex, ever-evolving B2B business) that drove phenomenal growth.”

- Jim Piazza Jr., Chief Marketing Officer, NSI Industries

  • Global Leader of Maintenance and Repair Products: I led the team that grew the sales of the company’s leading brand by at least 25%; gaining market share critical to the endurance of the company

    Global Financial Technology Provider: I led the foundational brand strategy development; the company went on to increase their revenue from $1.76B to $2.22B post engagement

    Leading Golf Grip Manufacturer: I helped successfully build a bold but brand appropriate product launch strategy for an innovative product – a critical and defensive move to take back share from a challenger brand

    Growing National Trailer Manufacturer: I designed the visual identity and key communications; helping kickstart a significant growth period for the company that led to a $35M facility expansion 3 years later

  • Growing Manufacturer of Electrical, Building Technology, and HVAC Products: I led a repositioning and brand relaunch that transformed the company from an electrical parts brand to a holding company connecting distributors and end users to market leading electrical, HVAC, and building technology brands; the increased value facilitated acquisition of the company 2 years later

    Leading Home Improvement Retailer: I designed the logo for a now popular private label cleaning product brand

    Leading Database Management Provider: I designed the visual identity and key communications; helping increase the value of the company, and facilitate its acquisition 2 years later

  • Pro-Preferred Tool Manufacturer: I led the development of a new messaging platform to relaunch a cordless power tool line. The platform and launch was so successful that the company adapted and applied it to the rest of their product lines

    Leading Global Provider of Fishing Products: I led the identity refinement, and development of brand guidelines for market leading brands that had been acquired; clearly defining differentiation and creative direction for each brand, and paving the path for scalability and internal implementation

  • Review My Portfolio →

Go-to-Market Aligned.

Looking to go deeper on the business value of alignment?

Read the companion article: What is Strategic Alignment?