Strategic Alignment & Brand Design Consulting
Solve Misalignment. Scale With Clarity.
Whether you're a CEO, COO, or a sales or marketing leader, you're here because you know your team is Almost Aligned™. Below are the three ways to engage with me, Chris Cureton, to build strategic clarity, unify your teams, and drive sustainable growth.
Assess Your Brand. Align Your Strategy. Accelerate Growth.
30-Minute Intro Call: Strategic Alignment Intro
Kickstart your alignment journey with a high-impact training session. You'll learn how to diagnose misalignment, explore the USBD Framework, and understand what it takes to build a Strategic Operating System™.
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A 1:1 Virtual Call
A fast, outside-in read on your strategic alignment
Perspective on where misalignment may be costing you
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Spot and measure your Misalignment Tax™
Learn the core USBD Framework
Understand how to build a Strategic Operating System™
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30 Minutes
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Free
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Strategic drift continues unaddressed
Teams remain siloed and misaligned
Missed opportunity to reset and refocus your organization
Focused Engagement: Strategic Clarity Session
A hands-on strategy session built for decision-makers who want clear next steps. You'll leave with a custom roadmap to reduce friction, sharpen your message, and align your teams.
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Private session with Chris Cureton
Strategic Recommendation Roadmap (Delivered Post-Session)
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Diagnose your strategic bottlenecks
Pressure-test positioning and messaging
Move from "Almost Aligned" to clarity
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To Be Determined
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By Proposal
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Misalignment continues to cost time, energy, and budget
Positioning and messaging remain untested
No actionable clarity or prioritization
Full Partnership: StrategicOS™ Engagement
This is the full transformation. A phased partnership where strategy becomes system — aligning leadership, brand, and execution across your organization.
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Phase 1: Strategic Alignment — Align on vision, positioning, narrative, and principles to establish a shared strategic core.
Phase 2: Clarifying the Narrative — Translate strategy into consistent messaging and marketing direction across all channels.
Phase 3: Activating Across Teams — Operationalize your strategy through aligned systems, tools, and workflows.
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End-to-end StrategicOS™ installation
Unified go-to-market strategy
Executive team alignment and activation
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Multi-Phase (Customized)
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By Proposal
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Strategy remains siloed and under-leveraged
Execution lacks cohesion across teams
Growth efforts stall without a scalable system
Why Strategic Alignment Is Non-Negotiable for High-Growth Leaders
Growth introduces complexity. Without alignment, even the best strategies stall. Strategic alignment isn’t a nice-to-have—it’s the operating system that holds your brand, team, and execution together.
It Cuts the Misalignment Tax™ That Costs Time & Revenue
Every unclear decision, delayed campaign, or siloed initiative adds to your Misalignment Tax™—the hidden cost of teams pulling in different directions. We help you identify and eliminate these inefficiencies before they drag down your growth velocity.
It Builds a Sustainable Strategy with Executive-Level Clarity
High-growth brands can’t afford reactive marketing or fragmented messaging. A StrategicOS™ equips executive teams with a clear, codified strategy—one that guides decision-making, aligns departments, and scales with your business.
“Chris worked closely with myself (the CMO) as well as our CEO, Head of Sales and Chief Operating Officer on updating our companies brand strategy. He played a pivotal role in guiding us to both simplifying and elevating our brand and our portfolio of product brands in a way that helped us both internally to unite our teams but also commercially present a cohesive story (on a highly complex, ever-evolving B2B business) that drove phenomenal growth.”
- Jim Piazza Jr., Chief Marketing Officer, NSI Industries
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Global Leader of Maintenance and Repair Products: I led the team that grew the sales of the company’s leading brand by at least 25%; gaining market share critical to the endurance of the company
Global Financial Technology Provider: I led the foundational brand strategy development; the company went on to increase their revenue from $1.76B to $2.22B post engagement
Leading Golf Grip Manufacturer: I helped successfully build a bold but brand appropriate product launch strategy for an innovative product – a critical and defensive move to take back share from a challenger brand
Growing National Trailer Manufacturer: I designed the visual identity and key communications; helping kickstart a significant growth period for the company that led to a $35M facility expansion 3 years later
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Growing Manufacturer of Electrical, Building Technology, and HVAC Products: I led a repositioning and brand relaunch that transformed the company from an electrical parts brand to a holding company connecting distributors and end users to market leading electrical, HVAC, and building technology brands; the increased value facilitated acquisition of the company 2 years later
Leading Home Improvement Retailer: I designed the logo for a now popular private label cleaning product brand
Leading Database Management Provider: I designed the visual identity and key communications; helping increase the value of the company, and facilitate its acquisition 2 years later
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Pro-Preferred Tool Manufacturer: I led the development of a new messaging platform to relaunch a cordless power tool line. The platform and launch was so successful that the company adapted and applied it to the rest of their product lines
Leading Global Provider of Fishing Products: I led the identity refinement, and development of brand guidelines for market leading brands that had been acquired; clearly defining differentiation and creative direction for each brand, and paving the path for scalability and internal implementation
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