Strategic Alignment Diagnostic™:
A 2-Week Sprint to Recalibrate Your Business Strategy and Team Focus

Growth-stage companies don’t stall because they lack ideas.
They stall because their team, and leadership aren’t aligned on what matters most.

Maybe the story is right, but it’s not landing. Maybe your product evolved, but the brand hasn’t kept up. Maybe your teams are “collaborating,” but pulling in different directions. This is where misalignment hides, and this is how momentum dies. The good news? It doesn’t take a six-month rebrand to fix it.

"85% of go-to-market leaders say their teams are not fully aligned on strategy and goals.”

It takes two focused weeks to find clarity, uncover friction, and build alignment from the inside out.

This diagnostic is designed for executive teams at an inflection point.

You’re leading a growth-stage company, and you’re navigating:

Confusion in the market or mixed messaging across functions

Having a brand strategy that doesn’t reflect your current situation

Friction between product, sales, and marketing

Reorgs, M&A, or a looming GTM shift

A hunch that your team is Almost Aligned™, but not quite

You don’t need another theoretical deck. You need a fast, structured way to get your leadership team on the same page before making your next move.

In just two weeks, you'll walk away with:

Stakeholder Interviews

Anonymous insights from private conversations with 4–6 leaders to surface misalignment and strategic blind spots.

Brand Presence Review

A high-level scan of your current brand expressions—site, messaging, decks—to flag inconsistencies and narrative gaps.

Strategic Insights Brief

An executive-level summary of what’s working, what’s unclear, and where your alignment is breaking down.

Alignment Map™

A visual snapshot of your current vs. ideal brand alignment across three key zones: story, system, and culture.

Executive Debrief Session and Action Plan Overview (60–90 mins)

A focused walkthrough with your leadership team to unpack findings and align on top priorities. A clear, sequenced path to brand alignment that includes next steps, decision points, and strategic recommendations.

What does this prepare you for?

Strategic repositioning

GTM strategy recalibration

Board or investor narrative updates

Executive offsite focus

Strategic alignment internally

A clean handoff into deeper work

It’s a sprint built on The United State of Brand Design™ Framework.

This sprint is powered by The United State of Brand Design™ Framework, a proprietary model that helps growth-stage teams move from friction to flow by aligning product, marketing, and sales.

It’s more than a brand lens. It’s how you build a strategic operating system that aligns your company and helps avoid the Misalignment Tax. The diagnostic gives you a clear read on where you are today, and a structured path to where you need to go next.

The United State of Brand Design™ Framework: The System Behind Turning Your Brand Strategy Into a StrategicOS™

I'm Chris Cureton, creator of The United State of Brand Design™ framework, and a strategic partner to growth-stage teams navigating complexity.

For almost 20 years, I’ve helped organizations unify product, marketing, and sales through strategic alignment. This isn’t theory. It’s a tested system built from inside real businesses, solving real problems, and delivering measurable outcomes.

Testimonials

“Chris has a unique ability to balance creative vision with business objectives. Every project delivers not only beautiful design but also meaningful, results-driven impact.”

— Julie Williams, AVP Marketing, Americas, CRC Industries

“Chris worked closely with myself (the CMO) as well as our CEO, Head of Sales, and Chief Operating Officer... He played a pivotal role in guiding us to simplify and elevate our brand.”

— Jim Piazza Jr., Chief Marketing Officer, NSI Industries

Think of this Strategic Alignment Diagnostic™ as your strategic reset button, without the weight of a full rebrand or internal overhaul.

Run It.

Logistics

Timeline

2 weeks from kickoff to executive debrief (schedules permitting)

Format

100% virtual – Zoom, shared docs, and digital deliverables

Involvement

Core leadership team + select leaders (Product, Marketing, Sales)

Delivery

PDF insights brief, slide visuals, and debrief recordings

How to Get Started

Every situation is unique.

Fill out the form below if you are interested, and we’ll start the discussion to confirm this fits your needs.

Frequently Asked Questions

  • A focused, two-week sprint to uncover misalignment, and deliver a path to clarity.

  • Strategic leaders at growth-stage companies navigating change, growth stalls, or internal friction.

  • No. It’s a strategic diagnostic that identifies alignment gaps before you commit to brand or messaging decisions.

  • 2–3 hours of exec time across interviews and a debrief. Fast, high-leverage, low-lift.

Looking to go deeper on the business value of alignment?

Read the companion article: What is Strategic Alignment?