What Partners Say:
“I've had the pleasure of working with Chris Cureton for the past three years on a variety of large-scale projects, from rebranding major product lines to conducting extensive research initiatives and customer journey mapping…Chris has a unique ability to balance creative vision with business objectives, ensuring that every project delivers not only beautiful design but also meaningful, results-driven impact (Award-winning impact, in fact!). His leadership, collaborative approach, and unwavering commitment to excellence make him an invaluable partner. I highly recommend Chris to anyone looking for a trusted brand design leader who can elevate their brand and messaging through strategic, research-backed design.”
- Julie Williams, AVP Marketing, Americas, CRC Industries
“Chris is a great collaborator and creative thinker who understands the ins and outs of successful brand development and is skilled at helping his clients bring that strategy to market.”
- Hillary Cirillo, Global Brand Strategy Manager, Sealed Air
“At Golf Pride, I have engaged with Chris and his team on several initiatives, primarily focusing on new-to-world product design and our brand's architecture.
On each project, Chris brings a blend of brand analysis, creative vision, and long-term strategy that has helped us build a strong foundation for future developments. His work is consistently well-researched and intuitive, distilling complex challenges into consumer-facing solutions that naturally integrate. He is also just a fun collaborator, bringing a positive energy to our meetings, making him a great partner.
I highly recommend Chris for any initiative requiring strategic problem solving and a deep understanding of human engagement. His empathy and passion for brand building consistently shows up in our conversations making him a valuable addition to any meeting or project.”
- Kyle Fisk, Global Industrial Design Manager, Golf Pride
“During our time working together, Christopher consistently demonstrated a wonderful ability to adapt while driving an elevated approach to product development and nomenclature strategy making a significant impact on the end result. He was a true partner, and exuded patience and thoughtfulness. His approach was thorough, innovative, and highly effective with great attention to detail.”
- Audrey Rodriguez, Head of Global Brand Marketing, Golf Pride
“I had the opportunity of partnering with Christopher as a client for two major transformation programs. He possesses a unique blend of Customer Design Focus and Business Acumen. His design leadership helped our business to truly understand the Customer Experience and apply it to create a transformational Value Proposition.”
- Shane Hill, Director, Supply Chain Transformation, Chick-fil-A
“Chris worked closely with myself (the CMO) as well as our CEO, Head of Sales and Chief Operating Officer on updating our companies brand strategy. He played a pivotal role in guiding us to both simplifying and elevating our brand and our portfolio of product brands in a way that that helped us both internally to unite our teams but also commercially present a cohesive story (on a highly complex, ever-evolving B2B business) that drove phenomenal growth.”
- Jim Piazza Jr., Chief Marketing Officer, NSI Industries
“Chris and I worked together on a rebranding initiative during my time at AGDATA. Chris's thoughtful approach, resulted in design work that has stood the test of time and is still in use to this day. I would 100 percent recommend and work with Chris again - he is everything you want in a partner - communicative, creative, easy going and can take direction and feedback and turn it into something wonderful and impactful for his clients.”
- Evin Ellis, Director of Marketing, AGDATA
What Colleagues Say:
“Chris is an outstanding brand strategist, leader, and manager. He worked with me to expand my creative, brand, and leadership skills, and think bigger with my professional goals. He has a deep knowledge of brand and how it connects and amplifies business objectives. He takes the time to deeply understand the nuances of clients' businesses and then apply brand, service design, and marketing solutions to fill any gaps and better reach customers…He is also just a great person in general – empathetic, and a natural mediator. He always knows how to keep everyone at the table calm and cool, while working together to find a way forward.”
- Sally Jenkins, Creative Director
“Chris is strategic, collaborative, and pragmatic in his approach to problem solving…I had the privilege of partnering with him on many brand strategy, architecture, and positioning projects across manufacturing and CPG clients. In helping them craft a better brand story, rooted in data and insights, Chris taught them how to integrate their product, marketing, and sales efforts for greater efficiency and impact. If Chris is involved, you’re guaranteed better results!”
- Sarah Kujawa, Project Management Director
“Chris is an exceptional designer and leader, consistently demonstrating strong communication and strategic thinking skills. He created a creative working/learning environment where I felt comfortable taking calculated risks and pushing my boundaries. He fostered a collaborative and supportive team environment where everyone felt valued and empowered to contribute their best work. Chris is also an excellent mentor, always willing to share knowledge and guide team members towards achieving their goals. I highly recommend Chris for any design and/or leadership role.”
- Kat King, Creative Director / CMF Expert