Strategic Alignment Discussion Guide
This is a step-by-step story you can use to spark alignment at the leadership level.
How to Use It:
Use the key points as conversation starters and encourage open dialogue. Your goal is to help the team recognize the opportunity in aligning around a shared brand story and how that can accelerate growth. You don’t need to have all the answers right now. This guide helps you uncover the answers your team already holds and creates a shared foundation to build on.
START HERE.
We might be closer to exponential growth than we think.
We’ve got smart people, with good instincts, and we’ve built something valuable.
But if you’ve felt growth is harder than it should be, you’re not alone.
I’ve felt it too.
Growth gets messy when teams drift apart.
As we’ve grown, our strategy has become fragmented.
One version lives in our product portfolio. Another lives on our website and in our marketing assets. Others show up in sales decks and presentations.
Each one makes sense on its own. But they don’t always add up to a clear, consistent whole. And when strategy lives in pieces, alignment becomes optional— and that slows everything down.