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Methodology & Resources

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Methodology & Resources

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Archimedes

“Eureka!”

Marilyn Monroe

Sophocles' Oedipus Rex

KEY TOPICS TO EXPLORE

USBD™ Framework

Strategic Brand Alignment System

Almost Aligned™

Signals Your Strategy Might Be Off

Your Internal Operating System

Strategic Brand Design

Unify Product, Marketing, and Sales

Misalignment Tax™

The Hidden Cost of Team Disconnection

Brand-Led GTM Strategy

Go-to-Market Aligned

Join leaders aligning their teams with less friction and more focus.

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Chris (Christopher) Cureton

The United State of Brand Design Framework™

Strategic Brand Design & Alignment Consulting — Based in Charlotte, NC — Partnering Nationwide — © 2025