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Leonardo da Vinci

“One can have no smaller or greater mastery than mastery of oneself.”

Albert Einstein

Plato's Allegory of the Cave

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Heads of Brand: Champions of Alignment

Do you wear the hat of an alignment champion?
These hats are for the people who carry alignment forward inside an organization—a signal of how you think, how you lead, and how you turn strategy into coordinated action.

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Chris (Christopher) Cureton

The United State of Brand Design Framework™

You’ve Grown. Now Let’s Grow Up.™ — Strategic Alignment & Brand Design for Growth-Stage Companies — Based in Charlotte, NC — Partnering Nationwide — © 2025