Work feels harder than it should.

Eliminate Misalignment Between Product, Marketing, and Sales Through Strategic Alignment

Alignment cannot survive without a system to carry strategy into execution—no matter how strong the team. This is why everything downstream becomes harder than it should.

StrategicOS™: The Operating System Built for CEOs

Championed by

Product, marketing, and sales leaders who feel the cost of misalignment first.

What Misalignment Looks Like
Sales are harder than they should be. People are not buying — or they’re not buying fast enough.
Business tension is mostly internal, not external. The market isn’t the hardest part. Getting teams moving together is.
Everything runs through leadership. If leadership is not involved, nothing moves forward.

These aren’t isolated issues. They’re signs of misalignment quietly taxing growth.

As organizations scale, strategy rarely survives translation. Teams naturally interpret direction differently, and execution becomes fragmented — even when everyone is capable and well-intentioned.

Without a system, leadership becomes the translation layer, and momentum slows down instead of compounding. This isn’t a leadership failure. It’s a structural gap that emerges as organizations scale.

Left unaddressed, misalignment becomes a structural constraint on growth.

The pattern shows up consistently across growth‑stage and enterprise organizations, and it’s almost always misdiagnosed.

If this feels familiar, your organization is already paying the Misalignment Tax™ where:
Strategy falls apart as it moves from intent into execution.
What leaders see
Teams agree on goals, but debate what actually matters. Strategy sounds right, but isn't used.
85% of GTM teams report ongoing misalignment
(source)
Only 37% of employees can activate strategy
(source)
What it means
Misalignment causes execution to fragment.
Revenue and execution quietly erode.
What leaders see
Launches underperform. Work restarts. Progress feels harder to sustain over time.
5–10% of revenue is lost due to inconsistencies caused by strategic shifts
(source)
Up to 40% of execution efficiency is lost
(source)
What it means
Misalignment taxes growth continuously.
Decision-making slows down, and the market feels it.
What leaders see
Decisions escalate. Messaging shifts. Product, marketing, and sales tell different stories.
Misalignment undermines growth and profitability
(source)
60–70% of content goes unused
(source)
What it means
Customers can sense organizational uncertainty.

Misalignment is a systems problem.

What Changes When Alignment Is Engineered Into the System
Strategy carries through. Direction is shared once. Teams use it everywhere.
Momentum builds. Work moves forward without constantly starting over.
Decisions make sense. Priorities are clear. Teams know what matters most.

StrategicOS™ is a strategic operating system that keeps product, marketing, and sales aligned to one definition of value as your organization scales.

Applied Inside Growth-Stage and Enterprise Organizations:

Microsoft

Chick-fil-A

Lowe's Home Improvement

Carnival Cruise Line

Golf Pride

Aéropostale

Circle K

Metabo HPT

Pure Fishing

Sealed Air

Microsoft Chick-fil-A Lowe's Home Improvement Carnival Cruise Line Golf Pride Aéropostale Circle K Metabo HPT Pure Fishing Sealed Air

Most organizations feel misalignment most acutely during periods of growth, transition, or increased complexity.

Strategic Alignment in Practice

CRC Industries: Category Leadership Reclaimed

Strategic Focus

Cross-functional GTM Alignment

Outcomes
Unified product, marketing, and sales
Award-winning national campaign
25%+ sales growth and expanded market share
Work completed while embedded as VP Brand Design at BOLTGROUP.

Jack Henry: Aligning a Fintech for Enterprise Growth

Strategic Focus

Executive Narrative & Transformation Strategy

Outcomes
Unified leadership around a modern value narrative
Strengthened enterprise positioning
Supported growth to $2.3B+ revenue
Work completed while embedded as VP Brand Design at BOLTGROUP.

NSI Industries: Repositioning for Acquisition

Strategic Focus

Brand-Led Growth & Organizational Alignment

Outcomes
Shifted from legacy supplier to multi-brand platform
Unified internal commercial narrative
Brand relaunch contributed to acquisition
Work completed while embedded as VP Brand Design at BOLTGROUP.
What Partners Say After Alignment
“Chris worked closely with our CEO, CMO, Head of Sales, and COO to simplify and elevate our brand and product portfolio—uniting our teams internally and presenting one cohesive commercial story that drove phenomenal growth.”
Jim Piazza Jr.
Chief Marketing Officer, NSI Industries
“Chris uniquely balances creative vision with business objectives—delivering meaningful, results-driven, award-winning impact.”
Julie Williams
AVP Marketing, Americas, CRC Industries
“Chris brings brand analysis, creative vision, and long-term strategy that has helped us build a strong foundation for future developments.”
Kyle Fisk
Global Industrial Design Manager, Golf Pride
Read additional perspectives →

Turn scattered efforts into shared momentum.

Most CEOs and executive teams already sense where misalignment exists. The Strategic Misalignment Diagnostic™ makes it visible, quantifiable, and decision-grade. This clarity allows you to understand where alignment is breaking down before deciding what to change, how to change it, or whether to change it at all.

Run the Strategic Misalignment Diagnostic →
A short diagnostic. No pitch. No obligation.