Your Journey Towards Product, Marketing, and Sales Alignment
| Stage | CEO | Marketing Leader | Product Leader | Sales Leader | Synopsis |
|---|---|---|---|---|---|
| Stage 1. Latent Frustration (You feel the pain but can’t name it) | “We’re not moving fast or clearly.” | “We’re making campaigns without shared strategy.” | “We’re building features without clear positioning.” | “Our story keeps changing and customers are confused.” | Your teams are telling different stories, and no one’s winning. |
| Stage 2. Triggered Awareness (An inflection point exposes misalignment) | Growth, a reorg, or funding reveals gaps. | A rebrand or launch highlights confusion. | Features miss market fit or underperform. | You’re consistently not closing deals. | You’re not broken. You’re out of sync. |
| Stage 3. Seeking Help (You want strategic clarity and alignment) | “Our executive team needs support.” | “We need to unify our strategy — not just slides.” | “We need clear positioning to guide our roadmap.” | “We need a story we can actually sell.” | You need someone who can facilitate alignment — not decorate ideas. |
| Stage 4. Evaluation (You’re comparing options) | “Can this person guide our leadership team?” | “Will this reduce or increase my workload?” | “Will this help us prioritize and focus?” | “Will this help us sell more and faster?” | You’re looking for a method you can trust — not a vibe. |
| Stage 5. Engagement (You find the right facilitator) | “We’re finally getting aligned.” | “We’re speaking the same language.” | “We’re building with purpose.” | “I can finally pitch with confidence.” | You’re working through steps 1–4 of the USBD Framework™. |
| Stage 6. Activation (Aligned execution begins) | “Now we can move faster.” | “Our campaigns feel sharper.” | “Our messaging aligns with the roadmap.” | “Our sales assets finally work.” | You’re executing with clarity — not friction. |
| Stage 7. Reflection & Optimization (Momentum compounds) | “This changed how we lead.” | “Marketing is finally trusted.” | “We build smarter now.” | “We’re unified around one story.” | You stay aligned as you scale. |
Turn scattered efforts into shared momentum.
Most CEOs and executive teams already sense where misalignment exists. The Strategic Misalignment Diagnostic™ quantifies it, isolates it, and makes it actionable — before you commit to systems, strategy, or execution change. This is where alignment becomes a decision.
